Do good by your baby and you do good for other babies

Healthy and nutritious foods are essential in a babies life to set them up for the rest of their lives. BLA BLA Foods mission is to create healthy foods that do good - by buying one of our products you instantly give a baby in need the same foods. 

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With every product you purchase

You help feed a baby in need of nutrition

How we give

Bla Bla Foods is partnering with the Food Fortification Initiative (FFI) to help individuals, particularly women and children get the essential vitamins and minerals required to grow and develop properly. Vitamins and minerals added to foods people commonly eat prevent iron deficiency anemia,  and neural tube birth defects, and several other adverse health outcomes.


Improving lives

Fortification is adding vitamins and minerals to foods to prevent nutritional deficiencies. The nutrients regularly used in grain fortification prevent diseases, strengthen immune systems, and improve productivity and cognitive development.

Nutritional anemia is caused by deficiencies of iron, riboflavin, folic acid, zinc, and vitamin B12. Adding these nutrients to commonly consumed grains reduces the risk of nutritional anemia and the debilitating fatigue that can result. Anemia is also a major risk factor for maternal deaths globally. The vitamins and minerals added to flour and rice also help improve individual’s immunity.

Insufficient folic acid (vitamin B9) is the primary cause of birth defects of the brain and spine such as spina bifida and anencephaly. Spina bifida can result in permanent paralysis, or it can be fatal in places where medical care is not available. Anencephaly is always fatal.

In Costa Rica for example, anemia declined in women and children, and iron status in children improved after fortification. Also, each year of flour fortification is associated with a 2.4% decrease in anemia prevalence among non-pregnant women.


What we give

FFI helps countries promote, plan, implement, and monitor sustainable programs to fortify wheat flour, maize flour, and rice. These grains are primarily fortified to:

  1. Prevent nutritional anemia

  2. Prevent birth defects of the brain and spine

  3. Increase productivity

  4. Improve economic progress

In 2015, the United Nations adopted 17 Sustainable Development Goals; fortifying commonly eaten grains is a step toward addressing these.

Fortification is successful because it makes frequently eaten foods more nutritious without relying on consumers to change their habits.

The following 12 vitamins and minerals can be used in flour and rice fortification globally. Each country sets standards to include the specific nutrients and the specific nutrient levels depending on the particular needs of the population.

  • Iron and vitamin B12 help prevent nutritional anemia which improves productivity, maternal health, and cognitive development.

  • Folic acid (vitamin B9) reduces the risk of severe birth defects of the brain and spine.

  • Zinc helps children develop, strengthens immune systems, and lessens complications from diarrhea.

  • Niacin (vitamin B3) prevents the skin disease known as pellagra.

  • Riboflavin (vitamin B2) helps with metabolism of fats, carbohydrates, and proteins.

  • Thiamin (vitamin B1) prevents the nervous system disease called beriberi.

  • Vitamin B12 maintains functions of the brain and nervous system.

  • Vitamin D helps bodies absorb calcium which improves bone health.

  • Vitamin A deficiency is the leading cause of childhood blindness. It also diminishes an individual’s ability to fight infections. Vitamin A can be added to wheat or maize flour, but it is often added to rice, cooking oils, margarine, or sugar instead.

  • Calcium builds strong bones, helps transmit nerve messages and assists with muscle function and blood clotting. A few countries add calcium to flour, but it is more commonly added to other foods.

  • Selenium helps with reproduction and thyroid gland function.

  • Vitamin B6 is needed for enzyme reactions involved in metabolism.