Aside of this, my son Lincoln gave me insights into a world I had no clue about. Hanging out with nieces, nephews and kids of friends will not put you in the drivers seat when it comes to figuring out diapers, creams, foods, car seats and strollers.
As I’m slightly obsessed with healthy eating, nutrition and foods, making sure our son ate healthy foods and snacks became one of my highest priorities, and still are. At the time he was born and during his first year I was still CEO of my business Vint which made me look for snacks and foods to compliment the home cooked foods due to time limitations. What I found was that the majority of foods were full of un-necessary additives, sugar, cheap and artificial corn products and gums. The products I found that were up to standard were crazy expensive and therefore, for most parents not a sustainable choice.
I started looking at my home country Sweden and quickly understood that the products for babies and kids produced there are cleaner and has less sugar. On top of this, prices are acceptable.
All of this led me to a pivotal moment in my life. 12 months after Lincoln was born I decided to do something I never thought I’d do. After a 12 year long career as a tech entrepreneur, I resigned as the CEO of Vint and started Bla Bla Foods. Our mission is to bring plant-based nutrition to little humans that are simple, clean, organic, low in sugar and always accessibly priced. All products are inspired by Swedish culture and nature, and our main ingredient in all products are oats. We pride ourselves with giving away essentially fortified foods to a mother and baby in need with every purchase of our product with our One for One initiative.
This far, we’ve launched our first product on the market, an oat based drink for little humans between the age of 8 months - years old called Välling. Bla Bla Välling is inspired by the beloved product with the same name in Sweden that >55% of all kids up to 4 years old drink on a weekly basis in Sweden before going to bed as it helps you sleep through the night. Our ingredients are locally sourced, organic, gluten free and the product in produced in San Mateo, California.
Motherhood and parenting truly is wild and you never know where the journey will take you.
Thanks to everyone that have been part of this journey so far, I can not wait for the next chapter to begin!